New service announced
A new online service has been launched with the goal of creating a more equitable, accessible and collaborative funding system in Aotearoa New Zealand.
Match | Te Puna Taurite, developed by Philanthropy New Zealand | Tōpūtanga Tuku Aroha o Aotearoa with the financial support of several of its members, helps philanthropists, grant makers, and their advisors find and fund some of this country’s nearly 28,000 registered charities.
Philanthropic giving is valued $3.8 billion a year in Aotearoa New Zealand. However, fundraising is dominated by large organisations with 9% of charities receiving 91% of all donations, according to the 2020 JB Were NZ Support Report. Larger charities tend to have robust fundraising capabilities and a higher public profile, so they are easier to find and fund, said Philanthropy New Zealand’s Chief Executive, Sue McCabe.
“Many funders tell us they know there are smaller and lesser known charities also doing amazing work in their communities, but they’re harder to find and don’t have the resource to put into fundraising. Charities tell us how difficult it is to discover potential funders and apply for grants. It’s time-consuming, often doesn’t generate funds, and takes precious resources away from their work helping New Zealand’s communities. That’s why we built Match | Te Puna Taurite.”
The Match | Te Puna Taurite website has gone live to support funders and registered charities to familiarise themselves. People cannot yet join up as the functionality is being finalised and final user testing is being undertaken.
The service works by charities signing up, and uploading funding requests describing the work they do, and the communities or causes they support. Signed-up funders can then search for and contact charities that work for causes they are interested in funding. There is a fee for each to use the service, although it’s free for small charities.
Match | Te Puna Taurite also enables funders to connect with other funders, to discuss funding opportunities and collaborate to make things easier for charities – something else Ms McCabe says Philanthropy NZ members have been wanting.
“This is a service for large givers. Funders using Match | Te Puna Taurite must give away a minimum of $20,000 a year. It complements the platforms supporting public giving, such as Givealittle.”
While all registered charities are encouraged to join, Match | Te Puna Taurite wants to support more funding to groups working with specific communities who anecdotally are underserved by philanthropy. These include Māori, Pasifika, Rainbow, ethnic, and disability communities.
Match | Te Puna Taurite will be particularly useful during an emergency or crisis. Charities supporting affected communities can flag they are working with those affected. Funders can actively search for such groups and get money flowing.
She said the service has been designed to be as easy as possible for both fundseekers and funders to use. “Fundraising is hard work and it’s only got harder because of the COVID-19 pandemic. We want to reduce the workload for both fundseekers and funders, and maximise the impact of the available philanthropic pool in Aotearoa New Zealand. Philanthropy New Zealand’s mission is to support better giving, and we believe, as more funders and charities join, Match | Te Puna Taurite will play a huge role in that.
“We’d like to thank the many people and organisations that have made the establishment of Match | Te Puna Taurite possible. There is huge recognition that the work of the community and voluntary sector is critical for our wellbeing, and significant support to keep improving the way charities are funded.”
Sector support for Match | Te Puna Taurite:
“We fully support Philanthropy New Zealand's Match | Te Puna Taurite initiative and the potential benefits for the philanthropic and charitable sector in New Zealand. Every day we see the incredible mahi being done by charitable organisations and funders, and a platform that connects us will enhance collaboration, provide visibility, and enable the delivery of more effective outcomes.”
Joy Marslin, Auckland Foundation Executive
“I’m really looking forward to the launch of Match | Te Puna Taurite. Every day we speak to people working in small community organisations that struggle to generate funding for their important work. Match | Te Puna Taurite is going to help them overcome some of these barriers. As a peak body we want to see long-term, equitable, and sustainable funding for tangata whenua, community and voluntary sector organisations, and Match | Te Puna Taurite is a big step in the right direction.”
Rochelle Stewart-Allen, Kaiwhakahaere Matua (Chief Executive), Hui E! Community Aotearoa
"Volunteering New Zealand is excited by the launch of Match | Te Puna Taurite! The Community and Voluntary sector is experiencing increased demand for its services from stressed communities. The pandemic has created the conditions for a more collaborative and less competitive approach to funding. Community organisations have shown they can be innovative in responding to need, and now here's a funding platform that will better meet their needs and reduce the time spent form-filling! Match will support greater equity in funding and we encourage organisations to use it."
Michelle Kitney, Kaihautū/Chief Executive, Volunteering New Zealand
“Fundraising is a constant and on-going issue for us, and requires an immense amount of resource from our administrator and our volunteers. As a tiny charity, working in the arts, teaching music to children – mostly Māori, Pasifika and migrant communities – for free, the ability to get in front of heaps of potential funders, many that we’ve never heard of, with just one application is just amazing. Match | Te Puna Taurite gives us hope that we can reach many more tamariki, and they can reap the many and well-documented benefits of learning classical music.”
Lee-Anne Duncan, Arohanui Strings, an El-Sistema inspired group working in Lower Hutt and Wellington.